Tips for SEO Based Press Release Writing

how to write a press release

Press Release writing is not a new phenomenon. It’s been in practice for centuries, even when there was no concept of public newspapers. However, today’s electronic media is spreading information very fast. But the style of press release writing is still almost the same.

As compare to traditional Press Release writing, SEO based press release writing has little further to be considered about while writing. In fact, in case of newspaper or other press media, Press Release is simply sent to the journalists, who being the veteran of their field further edited that before publication. As well as the circulation of news remained limited to a certain community. Whereas in case of SEO press release writing, an office who may not be related to journalism at all can post their news directly on internet. Moreover, there community group is diverse and widespread because of the widespread use of internet.

Therefore, press release writing for SEO purposes needs little additional consideration than the traditional press release writing.

Let’s look into the tips for SEO based Press Release writing:

Identify your Keywords:
keyword are the backbone for any SEO campaign, Press Release writing being an SEO campaign tool also heavily depends upon the use of effective keywords. Therefore, before preparing to write your Press Release, identify your keywords.

Select the topics:
After finalization of your keywords, next thing to be considered is the topic of the Press Release. It should be about something that really needs buzz, so that people could find their interest in that. It could be any new product, service, company address changing etc.

press release distribution services

Title of the SEO Press Release:
In SEO campaign, title matters a lot. Therefore, while writing title of the SEO based Press Release, don’t forget to include your identified keywords for better accessibility and ranking in the search engine.

Summary of Press Release:
first write the summary of your Press Release, which should be little optimized but having the crux of the whole Press Release. The summary should not be longer than one to two sentences or lines.

Body of Press Release:
Now the main part of a Press Release comes, where you write the actual thing i.e. Press Release body or detail. The body of a Press Release should not be more than 300 words as well as containing three to four keywords. It should be clear, coherent and simple in writing, so that people from any walk of life can understand what the Press Release is about.

Company’s Brief Introduction:
After the body of the Press Release, provide a brief introduction of your company that should not be more than two to four sentences including the URL of company’s official website.

Details of Contact Person:
At the end of Press Release also provide the details of contact person for any further enquiry or details. The contact person’s detail should briefly contain name, designation, phone, email etc.

Publication of SEO Based Press Release:

After writing the SEO based Press Release, another important question comes before you i.e. where to publish the Press Release. Through online search, you would find lots of free and paid publishers for your Press Release. You just need to select the Press Release submitters or publishers with the high page rank and post your Press Release.


SEO based Press Release writing does not only give a buzz to the user but also adds into the improvement of the website ranking in search engines. So, use this effective SEO tool for your SEO campaigns more effectively and intelligently.

One Response to Tips for SEO Based Press Release Writing

  1. magic submitter discount says:

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