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Google Vows to Reduce Fake YouTube Views

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Google is stepping up its efforts to stop what it calls “fraudulent” views on YouTube videos.

Google, which owns YouTube, said that reports of fake views on the video sharing website’s videos have been brought to its attention recently.

Google Sends Manual Actions For Rich Snippet Spam & Spammy Structured Markup

Rich snippet spam has been an issue since rich snippets came out and eventually added areport rich snippet spam tool. Then Googledropped the amount of rich snippets showing in the search results recently.

Google NoFollows Google+ Profile Links

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Folks on Google+ noticed that Google+ has recently began nofollow many of the links in your profile by default.

So if you visit my profile page on Google+, the section where it says “Links”, most of those, if not all, seem to be nofollowed.

The Link Builder’s Brick Wall, And How To Vault It

After having more of a management role in my company for the last few years, I’d almost forgotten how easy it is to burn out when it comes to link building. But lately, I’ve been in the trenches myself, and I’ve approached that brick wall that we all hit at some point.

Luckily, I’ve learned a few tricks to help me, and my employees, whenever we’re ready to throw our hands in the air and walk out. And I’ll share them with you here.

Live @ SMX West: What Is Hummingbird & The Entity Search Revolution

Google’s Director Of Research Peter Norvig once told me, “Search should be like HAL in the movie 2001: A Space Odyssey. It should understand what people say – hopefully without killing anybody.”

With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

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Satya Nadella being named CEO of Microsoft isn’t just big news for Microsoft. It’s big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it.

DMOZ Drops Over 1 Million Sites From Directory?

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Did you notice that DMOZ, one of the oldest and largest human crafted web directories, has removed over 1 million sites and 10,000 editors from their directory?

DigitalPoint Forum thread first noticed it. If you look at the live site now, you will see 4,261,763 sites, 89,252 editors and over 1,019,865 categories in the footer. But if you go to the WayBackMachine archive you will see 5,310,345 sites, 99,997 editors and over 1,019,508 categories.

Google Warns German Webmasters That Paid Links Violate Google’s Guidelines

Google head of search spam Matt Cutts posted on Twitter this morning another stern warning to German webmasters about a link penalty looming for them.

Matt Cutts tweeted:

The blog post is written in German on the German Webmaster blog, which basically says Google reserves the right to issue penalties for unnatural links. It then goes through the process of explaining the types of unnatural links and how to submit a reconsideration request if you were hit.

Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

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With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best.

Small business owners don’t have the luxury of being wrong. They live close to the edge, and rainy-day financing is hard to come by.

Can You Rank In Google Without Content?

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WebmasterWorld thread has a webmaster who has a site that doesn’t have any real content. It is basically statistical downloads and specifications downloadable as PDFs or Zip files.

Can you rank web pages with no content at all in Google?

A good example of a page that ranks without having the exact words on it is the Adobe Reader page which ranks for [click here].

But what about a page with almost no content? It is possible to rank on anchor text alone?

Yes, but it has to be very obscure and non-competitive words.