Category Archives: SEO Research and Trends

Live @ SMX West: Social Meets Search – Where Are We Now, Where Are We Going?

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All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other? Some studies of search engine ranking factors, such as the Searchmetrics 2013 SEO Ranking Factors and the Moz 2013 Search Ranking Factors Survey suggest that social factors are very significant.

Google Now Ranks No. 2 Behind Apple As The 2nd Most Valuable Company In America

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Bloomberg.com reported today Google has moved ahead of Exxon Mobile Corp to become the second most valuable company in America following Apple.

According to Bloomberg, Google’s market capitalization totals $393.5 billion, representing less than a billion more than Exxon’s $392.6 billion, but $72 billion behind Apple’s market value of $465.5 billion.

Check Google To See If Your Name Triggers SafeSearch Before You Go With It

There is this ultra-orthodox religious Jewish magazine named Ami Magazine, I was actually profiled in it a few months ago. The interesting part is that when you Google the name, [ami magazine], Google filters the word “ami” due to Safe Search.

Google Sends Manual Actions For Rich Snippet Spam & Spammy Structured Markup

Rich snippet spam has been an issue since rich snippets came out and eventually added areport rich snippet spam tool. Then Googledropped the amount of rich snippets showing in the search results recently.

With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

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Satya Nadella being named CEO of Microsoft isn’t just big news for Microsoft. It’s big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it.

Can You Rank In Google Without Content?

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WebmasterWorld thread has a webmaster who has a site that doesn’t have any real content. It is basically statistical downloads and specifications downloadable as PDFs or Zip files.

Can you rank web pages with no content at all in Google?

A good example of a page that ranks without having the exact words on it is the Adobe Reader page which ranks for [click here].

But what about a page with almost no content? It is possible to rank on anchor text alone?

Yes, but it has to be very obscure and non-competitive words.

Google Issues Subtle Warning To Affiliates That Have “Thin-Content”

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Google’s Chris Nelson of the search quality team issued a warning on the Google Webmaster Blog to affiliates who produce thin-content. He said that affiliates that produce thin-content and have little-to-no value-add on their site may be penalized for going against Google’s guidelines.

The warning was more direct to affiliate sites in the “adult” space, saying this has become more of an issue recently in that space. Chris Nelson said, “recently, we’ve seen this behavior on many video sites, particularly in the adult industry, but also elsewhere.”

Israel Wants To Tax Google To Support Local Content Publishers

A new bill making its way to Israel’s parliament (the Knesset) would assess a tax of 7 percent on search engine ad revenues to subsidize local content publishers. The story was reported in the Financial Times. While it’s not explicit or exclusive to any individual company, the bill has been nicknamed the “Google Law.”

This parallels legislative efforts in multiple countries where Google is blamed for eroding or undermining various domestic industries, typically journalism and newspaper publishing. So far, however, Google and its rivals have managed to escape the imposition of such levies.

Google’s Matt Cutts: Guest Blogging For Links Or SEO Is Over & Dead

pitch-forksYesterday, Matt Cutts, Google’s head of search spam and the most loved to be hated man at Google, posted on his personal blog that guest blogging is dead at least for link building or SEO purposes.

At first his language in the blog post was much more broad, saying guest blogging as a whole is dead. He then clarified that only for purposes of link building or search engine optimization is guest blogging dead.

Matt explained that while guest blogging was a great thing, the SEO space ruined it. He said, this is why “we can’t have nice things in the SEO space.” Matt decided to use some serious language and said “so stick a fork in it: guest blogging is done; it’s just gotten too spammy.”

How article writing and submission can benefit your business?

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Article writing has gained widespread popularity for information sharing and marketing in the print and internet media. There are millions of companies and people, who are involved in the article writing and submission business.

Articles are being used by various people and companies to share their respective interests, experiences, marketing, promotions and web rank improvement etc. So, we can say that article writing and submission can be used for multiple profit and non-profit objectives. In this article we shall see the benefits of article writing