Category Archives: SEO Guides

Google Webmaster Tools Search Queries Impression Data Drop?

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There are many reports both in the Google Webmaster Helpforums and WebmasterWorld reporting major drops in the number of impressions reported within the search queries report in Google Webmaster Tools.

Showing Value In 2014: SEO Attribution Deep Dive

Carefully thought-out campaign attribution can show your SEO campaign’s true value to your business. Settling on a model which paints the least-wrong picture is your starting point, but pretty quickly you can make your model sing, providing real value and efficiency to your marketing budget blend.

Recently, I was asked to help a business answer a question: how can I make £5 million of marketing spend deliver as much value as £15 million had previously?

Google’s Matt Cutts: Don’t Worry About Poor Grammar In Comments

In today’s video from Google’s Matt Cutts, Cutts addresses the concern over having third-party comments with poor grammar on your blog or site.

Cutts said that you do not need to worry about the grammar people use on your site. You should worry about your writing style and your grammar but there is no need to worry about how other people are writing comments on your site.

Possible Bug May Drop Your Whole Site With Google’s URL Removal Tool

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A webmaster posted an issue in the Google Webmaster Help forums with the Google URL Removal tool.

In short, the site he is working on was hacked. He is using the tool to manually remove the hacked pages from Google, one by one. But for some reason, one of the URLs he entered triggered not just one page to be removed but all.

The Link Builder’s Brick Wall, And How To Vault It

After having more of a management role in my company for the last few years, I’d almost forgotten how easy it is to burn out when it comes to link building. But lately, I’ve been in the trenches myself, and I’ve approached that brick wall that we all hit at some point.

Luckily, I’ve learned a few tricks to help me, and my employees, whenever we’re ready to throw our hands in the air and walk out. And I’ll share them with you here.

Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

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With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best.

Small business owners don’t have the luxury of being wrong. They live close to the edge, and rainy-day financing is hard to come by.

4 Content Marketing Strategies That Still Build Links

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Does anybody else hear R.E.M. (video autoplay) playing in their heads every time they open a post about link building? Link building as we knew it is changing drastically; and seriously folks, it’s getting hard to write about.

What’s the latest breaking news? Spammy guest posting for links is dead now! No surprise there — that’s been a long time coming. (My magic eight ball says infographic links have been on the chopping block for a while now, too… along with nearly everything else we used to call “link building.”)

4 Tips to Effectively Localize Your Search Marketing

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Localizing search efforts is a great way for advertisers to take their direct response marketing to the next level. From large brands with physical store locations, to franchise model organizations, to manufacturer-dealer relationships, localized search allows advertisers to provide the most up to date information to searchers and helps effectively funnel digital traffic into brick-and-mortar stores for offline purchasing, support, or even just pick-up.

Google’s Matt Cutts: Don’t Try To Build Links Through Article Directories

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Matt Cutts, Google’s head of search spam, posted a video answer encouraging webmasters not to use article directory web sites with the goal of building links.

The question posed was:

How To Analyze A Link: Link Building Basics

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The importance of link quality in SEO cannot be overstated. Before you begin any link building project within SEO, you must be sure you’re pursuing links that will not only have an impact today, but will continue to have a positive impact in the future.

That means understanding what makes a quality link, and why. Let’s take a look at the elements of link analysis, which are: