Monthly Archives: January 2014

5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns

Secure-Search-Brightedge-Methodolgy

One of the primary ways SEO changed forever in 2013 was Google’s move to 100% secure search — otherwise known as “Keyword Not Provided.” SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order to prove the value of their efforts.

Google’s Matt Cutts Explains That Older Sites Won’t Always Keep Their Current Rankings

matt-cutts-old-sites

Yesterday, Matt Cutts of Google released another video, this one answering why an old site that always ranked well, no longer ranks as well these days.

The question posed was, “How can an older site maintain its ranking over time?”

Israel Wants To Tax Google To Support Local Content Publishers

A new bill making its way to Israel’s parliament (the Knesset) would assess a tax of 7 percent on search engine ad revenues to subsidize local content publishers. The story was reported in the Financial Times. While it’s not explicit or exclusive to any individual company, the bill has been nicknamed the “Google Law.”

This parallels legislative efforts in multiple countries where Google is blamed for eroding or undermining various domestic industries, typically journalism and newspaper publishing. So far, however, Google and its rivals have managed to escape the imposition of such levies.

Page One On Google Street Sign

Page One On Google Street Sign

Moises Szarf shared a picture with me of a sign he spotted on the side of a street in Miami, Florida. The sign says “SEO Services – Google’s 1st Page” followed by a phone number.

He shared this on Twitter and was a bit surprised to see this.

I ‘Googled’ the phone number on the sign but did not find anything interesting.

Has our industry come to this?

Apple Buys Ads On Google & Bing To Celebrate The Mac’s 30th Birthday

mac_Google_Search

Leaving nothing to chance, Apple’s ensured that anyone searching for “Mac” on Google or Bing today, the 30th birthday of the Mac, will know about the anniversary. The company has purchased ads that lead to a special Mac birthday area of the Apple site.

An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won’t.

The majority of Google is secure search, Yahoo yesterday defaulted all searches to be conducted over SSL, and Bing is currently testing SSL search for those who opt in.

Hold Your SEO Client Hostage With Negative SEO Threats

threaten-googleWebmasterWorld thread has a story of a webmaster who received a phone call from someone with an Indian accent threatening to use negative SEO on their site if they don’t pay up. A form of search pirates, if you will.

This is what the webmaster’s client said:

So I had a client phone me today and say he had a call from a guy with an Indian accent who told him that he will destroy his website rankings if he doesn’t pay him £10 per month to NOT do this. What the hell…

Google: No Special Indexing For Facebook Or Twitter Because They Can Block Us But…

Google-Social-SearchYesterday Matt Cutts of Google released a video explaining that Google currently doesn’t do any fancy indexing or ranking for Facebook or Twitter pages. He also said that part of that is they don’t currently try to extract social data, such as the number of likes or tweets a page gets.

Does Google Read Content Within Strike Or Del Tag?

Here is a question I never saw asked before – which is rare. A Google Webmaster Help thread has one webmaster asking how Google handles the content within a strike or delete tag.

The strike tag is not supported in HTML5 and was replaced by the del tag but they both do the same thing. For example, if you want to strike a word in HTML, it would look like this. But is Google reading, indexing and ranking the words within the strike or del tags?

When Does Google Process Your Disavow Link Request?

google-disavow-linksThere is an excellent question at WebmasterWorld asking how does one know when Google does process your disavow link file?

The answer is not an easy one.

The only way now to really know is if you have a manual link penalty and you use the disavow file method to remove links and use no other methods for link removal. Then you submit a reconsideration request and Google responds that the request was satisfied – you can be safe to assume Google processed the disavow file successfully.